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“When you purchase a carbon offset, you are essentially paying someone (like one of our climate-smart coffee farmers) to help undo the environmental damage your flight causes. The cost is nominal, often no more than what it would cost to buy your row-mates a round of in-flight cocktails! As an organization that verifies carbon for the voluntary market, we at the Rainforest Alliance firmly believe that purchasing offsets is as essential to travelling as a good pair of shoes.”

— Rainforest Alliance, The Guardian, January 2015