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“Way back in 2012, the Alliance was founded to help the companies behind the Consumer Goods Forum (CGF) achieve their 2020 zero net deforestation target…. Despite my optimism, I know we will fall short of the 2020 target. But let’s not dwell on it. Obsessing over the merits of an eight-year-old target doesn’t just tie us to an arbitrary moment in time, it also puts a finite limit on our aspirations. Instead, let’s focus on the way forward.”

— Justin Adams, Director, Tropical Forest Alliance 2020, January 2019